Friday, August 26, 2011

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Links from Squidoo and HubPages

Getting links to your website is crucial to improving your search position - but from where?

Today, let's look at how the landscape has changed since Google's Panda/Farmer update in February 2011 changed life forever.

Before Panda, Squidoo and HubPages were both good, and about equal, sources of easy-to-get high-quality links. But they have responded to Panda in very different ways, and have become very different properties.

Squidoo wasn't impacted much, if at all, by Panda, and it is still a great way to get powerful links. An individual Squidoo page can acquire a SEOmoz (www.opensiteexplorer.org) PA (Page Authority) of 50 or more - which can make a huge impact on the website or websites it links to.

There is a little ongoing work to keeping Squidoo "Lenses" - as they call their pages - useful. Lenses fall from "featured" status to "work-in-progress" status unless they either receive some traffic or are frequently updated. Work-in-progress Lenses are still published, but they get "no-follow"links, so it is well worth the small effort to keep refreshing their content.

Squidoo allows up to 9 outbound links to any single website (domain), and allows links to an unlimited number of different websites.

HubPages, in contrast, was hit hard by the Panda update, and has responded by creating an environment that is, for most people, now useless for the purpose of creating links. HubPages appears committed to developing a self-contained community with essentially no outbound links. Not only do they now limit the number of links somewhat arbitrarily and unpredictably to a very low number, but they also restrict what websites can be linked-to to "relevant" websites - also quite arbitrarily. "Hub-Nazis" un-publish Hubs for the slightest infraction of the arbitrary rules leaving anyone attempting to visit the Hub staring at a message that makes the author appear criminal. Moreover, HubPages authors who don't maintain an arbitrarily-computed "hubscore" of 75 get all their links marked "no-follow."

Squidoo gets a big YES. HubPages gets a big NO.

Friday, August 12, 2011

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Google Authorship

See the Google+ logo below my name in the left sidebar? That's Google Authorship attribution at work. It let's Google track my writings across the web.

Read what Google has to say about Google Authorship, and do it for yourself right away. I believe that it is going to make a big difference in getting the original author credited for an article rather than some "skimmer" website.